Private Launch of Bulleit 95 Straight Rye Whiskey. AW Media Group had the pleasure of working with the Gidewon Group to provide event publicity for the Bulleit 95 Straight Rye Whiskey Launch Party at Door 44. Our tasks included servicing an online press release, confirming media attendance, encouraging online conversations utilizing twitter hash tag, and servicing photo for post recap. The event was a huge success with over 300+ guests in attendance and online media coverage. To view event photos, click here.
Private Launch of QREAM Liqueur w/ Pharrell Williams. AW Media Group was recently hired to provide event publicity for the launch of Pharrell Williams new liqueur QREAM in Atlanta, GA. The event took place on Tuesday, September 20, 2011 at a private residence in Buckhead. Our tasks included servicing media with official press release and guest list management. The QREAM event was a huge success in Atlanta, with 400+ key influencers, celebrities, and media outlets in attendance. The event received coverage on national blogs and print publications. To view event photos, click here.
True You Cosmetics Brand Launch Campaign. True You Cosmetics, a new cosmetics line launched October 2010, hired AW Media Group to provide a mixture of social and traditional media and special events to promote their first lip color collection; ICONIC. Our campaign included: Building an online community, developing promotion and contests, engaging with new consumers by providing beauty care information, beauty tips and tricks. The campaign was extremely successful as the brand received features on various websites and publications. The owner, Jessica Truesdale was featured on Inc.com as America's Coolest College Start-up 2011.
Megan Huntz Spring 2011 Preview. AW Media Group was retained by designer Megan Huntz to host a private media preview and meet and greet for her spring 2011 collection. The event was held at the beautiful Vetted Boutique in Atlanta, GA. Our tasks included confirming media attendance, servicing press release, event planning, guest list management, and event recap. Over 15 media outlets confirmed and attended the media preview and over 75 guests were in attendance for the private meet and greet held later that evening. We received media placements in glossies such as 944 Magazine, The Atlantan, and Jezebel Magazine. We provided media relations services for the next couple of months following the preview event. To view event photos, click here.
AW Media Group Complete Event Portfolio, please click here